Media-first agency · Detroit

We get media. You get results.

Result Advertising is a performance marketing and full-service digital advertising agency based in Detroit, Michigan.

Ken Michelini, managing partner of Result Advertising

How we work

Identify the customer, notice how and why they consume media, prove the creative, and run ongoing tests. Only then do we buy the right media at the right time and at the best price.

01
Discover the customer

Who buys, why they hesitate, and which offer they will actually answer. That map drives every buy.
02
Test the language

Small digital dollars to try creative and offers before the bigger media spend is committed.
03
Scale on remnant

Take what worked and buy remnant — discounted radio, TV, and out of home — with reporting you can read.

What we do

Radio, digital, mail, print, out of home — and remnant TV when the inventory is right. Brand-response: direct response and brand in the same plan.

Radio

Local and national spots, including remnant inventory when the rate makes the math work.
Digital

The test bed: creative, offers, and attribution with dollars small enough to learn from.
Direct mail & print

Physical pieces when the list is tight and the offer needs to land in a hand, not a feed.
Out of home

Boards and place-based media — remnant when the location and the price line up.
AI strategy

Beyond Media, boost productivity safely with enthusiastic employees.
Result Transformation

The Full Funnel Reality: Why You Need Both Traditional and Digital — Traditional Media builds fame, broad reach, and trust; Digital Media captures intent, targets, and converts; together they drive Success & ROI.

Experience

Ken Michelini, founder and Managing Partner of Result Advertising, Inc.

I have spent decades in accountable advertising — remnant TV and radio, brand-response work, and the reporting that shows whether a buy earned its keep.

Past and Current Clients include Groupon, Autoparts.com, 1800Battery, Optima Tax, One Reverse Mortgage (a division of Quicken/Rocket Mortgage), Avis Ford, 5 Hour Energy, Holbrook Autoparts, and Robinson Furniture.

When I’m not building brands, I play keyboards in the Jelly Roll Blues Band in Northern Michigan.

04 · Discovery